Yoganand Ayyagari

Digital Marketing Trainer

Digital Marketing Consultant

YouTube Consultant/Advisor

Social Media Educator/Trainer

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Yoganand Ayyagari

Digital Marketing Trainer

Digital Marketing Consultant

YouTube Consultant/Advisor

Social Media Educator/Trainer

Digital Marketing for Hospitals and Clinics

Maximizing Whatsapp for Marketing Success

Course Description:

Digital marketing become crucial for the industry, including doctors, dentists, hospitals, and digital marketers. This course will equip participants with knowledge and skills required to effectively implement digital marketing strategies specifically tailored for the healthcare sector. In today’s increasingly digital world, understanding how to leverage digital channels is essential for reaching and engaging with patients effectively.

What you’ll learn:

  1. Understand the fundamentals of digital marketing in the healthcare industry
  2. Implement digital marketing strategies for doctors, dentists, and hospitals
  3. Analyze and optimize digital marketing campaigns for the healthcare sector

Skills you’ll gain:

  1. *Targeted marketing for healthcare professionals
  2. Patient engagement through digital channels
  3. Data analysis for healthcare digital marketing

Detailed Course Outline:

Module 1:

  1. Introduction to Digital Marketing in Healthcare
  2. Understanding the digital landscape in the healthcare industry
  3. Importance of digital marketing for healthcare professionals
  4. Ethics and regulations in healthcare digital marketing

Module 2:

  1. Building a Strong Online Presence
  2. Creating a professional website for healthcare professionals
  3. Search engine optimization (SEO) for healthcare websites
  4. Using social media platforms effectively for healthcare marketing

Module 3:

  1. Content Marketing for Healthcare Professionals
  2. Developing engaging content for healthcare audiences
  3. Strategies for content distribution in the healthcare industry
  4. Utilizing blogs, videos, and podcasts in healthcare marketing

Module 4:

  1. Email Marketing for Patient Engagement
  2. Building an email list and segmentation for healthcare professionals
  3.  Designing effective email campaigns for patient engagement
  4. Analyzing email marketing metrics for healthcare practices

Module 5:

  1. Social Media Marketing for Healthcare
  2. Leveraging different social media platforms for healthcare marketing
  3.  Social media advertising for healthcare professionals
  4. Managing online reputation through social media

Module 6:

  1. Paid Advertising in Healthcare Digital Marketing
  2. Introduction to PPC advertising for healthcare professionals
  3. Google Ads for healthcare practices
  4. Retargeting strategies for healthcare marketing

Module 7:

  1. Data Analytics in Healthcare Digital Marketing
  2. Understanding key metrics and analytics tools for healthcare marketing
  3. Tracking and analyzing website performance for healthcare practices
  4. Using data to optimize digital marketing campaigns

Module 8:

  1. Compliance and Risk Management in Healthcare Digital Marketing
  2. HIPAA compliance in digital marketing for healthcare
  3. Patient data protection in healthcare digital marketing
  4. Managing risks and challenges in healthcare digital marketing

 To know more about batch or demo timings, use the following link: 

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