Project Overview
The client needed a high-converting landing page to capture qualified leads from paid traffic. We redesigned the experience around a single primary action and built a measurement plan to iterate quickly.
The Challenge
The previous landing page had a low conversion rate, weak messaging, and no clear measurement of user behaviour.
- Unclear value proposition above the fold
- Long form with too many fields
- Slow page load on mobile
- No heatmap or session tracking
Our Solution
We built a focused single-page experience with clear messaging, social proof, and a frictionless lead form.
- Clear hero with one primary CTA
- Reduced form fields with progressive disclosure
- Mobile-first performance optimization
- Trust signals and social proof sections
- Heatmap and session recording for iteration
Results
The new landing page significantly increased conversion rate and lead quality while reducing acquisition cost.
65%
Increase in Conversion Rate
120+
Leads Captured
30%
Decrease in CPL
90+
Qualified Leads
Key Takeaways
Conversion-focused design beats decorative design — every element should serve the primary action.
- One page, one goal, one primary CTA
- Form friction is the #1 killer of conversions
- Mobile performance directly impacts lead volume
- Behavioural data is essential for iteration