Project Overview
The brand wanted to expand reach and build a recognizable identity in a competitive lifestyle category. We built a creative-first campaign strategy across Reels, Stories, and feed placements.
The Challenge
Awareness was low and engagement rates were below category average due to generic creatives and untested audiences.
- Low brand recall in target audience
- Static creatives with poor stop rate
- Untested audience segments
- Lack of creative testing framework
Our Solution
We launched a creative testing engine paired with broad and lookalike audiences optimized for engagement and reach.
- Creative testing across Reels, Stories, and feed
- Lookalike and interest-based audience layering
- UGC-style video content production
- Retargeting funnel for engaged users
- Weekly creative refresh to fight ad fatigue
Results
Targeted creatives and smart audience layering delivered massive reach and category-leading engagement.
1.2M+
People Reached
45K+
Engagements
3.8%
Engagement Rate
2.5x
Increase in Followers
Key Takeaways
On Meta, creative is the new targeting — winning brands invest in volume, variety, and velocity of content.
- Creative quality drives 70% of campaign performance
- Reels deliver the highest reach efficiency
- UGC outperforms polished brand content for engagement
- Audience signals matter most when paired with strong hooks